![]() Crunch Time’s 145 apple growers located throughout New York state began planting their orchards in 2011 the first apples arrived in supermarkets in 2013. ![]() Robin Leous, Crunch Time’s business manager, has been receiving emails and calls from RubyFrost fans anxiously awaiting the apple’s return.Ĭreated by the apple experts at Cornell University, RubyFrost is grown only by Crunch Time Apple Growers to exacting standards to ensure consumers have a great eating experience. ![]() RubyFrost is known for its gorgeous ruby red color, its exciting sweet and tart flavors, and the modern crunch apple lovers demand. “We don’t want anybody to miss out on this great winter apple,” says Russell. “We can activate a broad range of conventional and digital tools, including coupons and in-store sampling as well as high-graphic displays and point-of- sale materials,” Russell said.įor a list of current retail partners, visit Interested retailers are urged to contact Crunch Time to find out how they can join the ranks of current RubyFrost partners. To help move this year’s crop and generate returns, Crunch Time is offering our retail partners an extensive, multi-faceted marketing campaign. “We can’t wait to get these great apples back to their fans, and make lots of new fans,” says Russell. Mark Russell, RubyFrost grower and marketing director, said this year’s larger crop size means that RubyFrost will be in more stores of more retailers than ever. They will be available for a short time only, so retailers and consumers are urged to get them now. Crunch Time Apple Growers’ popular RubyFrost apples are arriving now at supermarkets across the United States.
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